the Milkstar branding video and accompanying media are part of what we call a “mini-campaign,” a full suite of commercial video, tailored photography and graphic design all created to fit marketing needs. For Milkstar, we wanted to really capture the alt-punk brand theme, “Made to Misbehave,” while showcasing the jewelry in a unique way. This provided an opportunity to explore contrast, control and spontaneity within a commercial video framework. We custom made the milkstar logo and associated graphics in-house.

The visual approach embraces stylization. Warm tones, film grain, unconventional composition used to denote the identity if the brand and their products. It’s quick, it’s punchy, and this tension allows the piece to maintain clarity while still feeling distinct.

The result is a grungy, gritty brand video and lifestyle/product photography that reflects exactly what Milkstar is all about.