This one was for us. For Dusty, we wanted to make a cinematic, creative video ad and made Dusty Tequila. We designed the logo, made custom made the graphics and made the label to be up to spec with what genuine tequila bottle are required to list on their labels: we went all the way.

Since Dusty is a tequila brand with a desert theme, our goal was to create a piece that reflects both the environment and the attitude behind the product.

Production took place in Grand Staircase–Escalante National Monument and at Casot Wine Bar, allowing us to contrast the openness of the desert with a more intimate, refined setting. Shot on RED, the approach emphasized dynamic range and natural texture, preserving the depth of light and landscape, while combining this with some editing flare for a tailored, cinematic image.

The Dusty Tequila ad balances environment and product, translating tone of the brand into a visual marketing tool that holds true to it’s ethos.